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Crowdsourcing based business models: In search of evidence for innovation 2.0
Ist Teil von
Science & public policy, 2012-06, Vol.39 (3), p.318-332
Ort / Verlag
Oxford University Press
Erscheinungsjahr
2012
Link zum Volltext
Quelle
Oxford Journals 2020 Social Sciences
Beschreibungen/Notizen
Open innovation has gained increased attention as a potential paradigm for improving innovation performance. This paper addresses crowdsourcing, an under-researched type of open innovation that is often enabled by the web. We focus on a type of crowdsourcing where financial rewards exist, where a crowd is tasked with solving problems which solution seekers anticipate to be empirically provable, but where the source of solutions is uncertain and addressing the challenge in-house perceived to be too high-risk. There is a growing recourse to crowdsourcing, but we really know little about its effectiveness, best practices, challenges and implications. We consider the shift to more open innovation trajectories over time, define crowdsourcing as an open innovation model, and clarify how crowdsourcing differs from other types of 'open' innovation (e.g. outsourcing and open-source). We explore who is crowdsourcing and how, looking at the potential diversity and core features and variables implicated in crowdsourcing models.