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[...]the addition of a white roof--reflecting light and retaining less heat than dark shingles--on a new Canadian Tire store in Bowmanville, Ont., has led to savings on air conditioning costs in the summer (indeed, the company believes that the outlet is the most energy efficient retail store on the continent). [...]as one new study shows, it might be vital. According to a soon-to-be released study by Tima Bansal, executive director of the Network for Business Sustainability at Western University's Richard Ivey School of Business, CSR is significant to a company's long-term survival.