Details

Autor(en) / Beteiligte

• Herr, Paul M
• Sherman, Steven J

Titel

Consequences of Priming: Judgment and Behavior

Ist Teil von

• Journal of personality and social psychology, 1986-12, Vol.51 (6), p.1106-1115

Ort / Verlag

Washington, DC: American Psychological Association

Erscheinungsjahr

1986

Quelle

Applied Social Sciences Index & Abstracts (ASSIA)

Beschreibungen/Notizen

• Two experiments investigated the judgmental and behavioral consequences of priming a social category. In the first experiment, assimilation and contrast effects of judgment of a target person's hostility obtained following priming with exemplars of, respectively, moderate and extreme levels of the category hostility . The second experiment replicated these findings and, in addition, demonstrated that subjects then behaved consistently with their evaluations of the target person in a social interaction. The results are discussed in terms of the social interaction literature, with category accessibility serving as a means of creating an expectancy for the target's behavior.