Journal of agricultural and applied economics, 2010-05, Vol.42 (2), p.229-246
2010
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Details
- Autor(en) / Beteiligte
- Titel
- Staying in Touch through Extension: An Analysis of Farmers' Use of Alternative Extension Information Products
- Ist Teil von
- Journal of agricultural and applied economics, 2010-05, Vol.42 (2), p.229-246
- Ort / Verlag
- New York, USA: Cambridge University Press
- Erscheinungsjahr
- 2010
- Quelle
- Free E-Journal (出版社公開部分のみ）
- Beschreibungen/Notizen
- The U.S. farming industry is evolving quickly. It is therefore important that state Extension services be prepared to evolve as well. This study uses data collected in a 2007 survey of Ohio farmers to evaluate likelihood and frequency of use of various services offered by Extension as well as overall satisfaction with Extension services. Results indicate that tailoring of topics and communication methods to type of farm and/or farmer informational needs could improve the use of Extension resources. This implies that targeting of information products and methods may improve the performance of Extension education programs and customer satisfaction.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 1074-0708eISSN: 2056-7405DOI: 10.1017/S1074070800003424Titel-ID: cdi_proquest_journals_598517616
- Format
- –
- Schlagworte
- agricultural communications, Agriculture, Audiences, case studies, Censuses, communication methods, customer service, Data analysis, double hurdle model, Extension information demand, extension programs, Extension satisfaction, farm size, Farmers, farmers' attitudes, Farms, information dissemination, Information sources, Lifestyles, Livestock, Polls & surveys, Product differentiation, Q10, Q12, Q16, regression analysis, Rural areas, surveys, value of information, Variables