Advances in Consumer Research, 2020, Vol.48, p.659-660
2020
Volltextzugriff (PDF)
Details
- Autor(en) / Beteiligte
- Titel
- A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity
- Ist Teil von
- Advances in Consumer Research, 2020, Vol.48, p.659-660
- Ort / Verlag
- Urbana: Association for Consumer Research
- Erscheinungsjahr
- 2020
- Quelle
- BSC - Ebsco (Business Source Ultimate)
- Beschreibungen/Notizen
- Despite the increasing importance taken by digital TV in couples' consumption time, no research to date has explored how couples construct, negotiate, and enact their identity through shared (or unshared) TV viewing. Here, Schmitt and Lapostolle discuss how TV viewing contributes to negotiating couple identity.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 0098-9258Titel-ID: cdi_proquest_journals_3090691746
- Format
- –
- Schlagworte
- Consumer behavior, Consumption, Couples, Digital broadcasting, Identity