Details

Autor(en) / Beteiligte

• Cozac, Marina

Titel

Three Essays on Consumer Well-being: Exploring the Future of Food, Introducing Fuel Snacks, and Fighting Infodemics

Ort / Verlag

ProQuest Dissertations & Theses

Erscheinungsjahr

2024

Link zum Volltext

• ProQuest

Quelle

ProQuest Dissertations & Theses A&I

Beschreibungen/Notizen

• In three essays, this dissertation explores how marketing strategies, both in the development and marketing of food and media, influence consumer well-being. Chapter 2 explores maladaptive consumption and the future of food, examining new consumption trends and phenomena. Specifically, I study emerging trends in the marketplace related to (1) sustainability and alternative protein sources and (2) technology in food production and the supply chain. I explore the emerging trends in terms of implications for marketing theory and research, managers, and public policymakers, as well as their connections with the United Nation’s Sustainable Development Goals. In Chapter 3, I explore the consumers’ preference for snacks. Specifically, I explore how an emerging labeling and promotion strategy for “fuel snacks” impacts consumer evaluations and perceptions. Furthermore, I study how snacks labeled in such a way appeal to consumers with certain characteristics – namely, consumers under caregiving stress. In doing so, I propose a dynamic effect of fuel snacks, such that the effects of snack perceptions differ by labeling and promotion strategies, and how they appeal to certain consumer segments. Finally, in Chapter 4, I explore how various labeling strategies and characteristics affect consumers’ beliefs about mis- and disinformation. I theorize how the timing of warning labels, the content of the misinformation, and consumers’ alignment with the content impacts perceptions about the mis- and disinformation and subsequent downstream behaviors. I present five studies demonstrating that some warning labels successfully reduce the belief of misinformation while others backfire. Taken together, this dissertation seeks to provide insights into when and why labeling and promotion might undermine or support consumer well-being.