Details

Autor(en) / Beteiligte

• Badzestau, Valery

Titel

The Impact of Covid-19 on Consumer Behaviour in the European Union

Ort / Verlag

ProQuest Dissertations & Theses

Erscheinungsjahr

2022

Link zum Volltext

• ProQuest

Quelle

ProQuest Dissertations & Theses A&I

Beschreibungen/Notizen

• The Covid-19 outbreak has significantly impacted consumer behaviours. The pandemic and social segregation have altered consumers’ routines. The study has investigated how Covid-19 affected consumer behaviour across the European Union. The research focuses on the socioeconomic welfare of the EU population. Its objective is to study the impact of Covid-19 on consumer behaviour in the European Union by analysing key patterns and characteristics of consumer behaviour in the pre-pandemic and pandemic context concerning demographic attributes to identify the primary changes due to Covid-19’s economic and social disruption. The analysis is built upon the Consumer Conditions Survey 2014, 2018, and 2020-2021 published by the European Commission. Descriptive statistical methods are used in the study – namely, the horizontal analysis applied to the variables’ juxtaposition over the indicated periods, as well as cross-tabulation – to analyse the 2020-2021 survey edition through the demographic attributes introduced in the thesis. Several research discoveries are found. As for the pre-pandemic, the European consumer slowly grew their online purchases of goods and services by 20%, with the East region constituency showing the most illustrious examples. Most EU Member States have greater confidence in making online transactions both within and outside the EU, with an average gain of 20% per country. Most conclusions also indicate an upward trend line for the survey's 2020–2021 edition. As for the pandemic context, most survey participants reported only temporary difficulties, such as a decrease in working hours, the requirement to apply for government assistance, or a lower salary, as opposed to any severe long-term difficulties, such as losing their job permanently or experiencing a payment delay. The research possesses innovative characteristics based on a database specific to a given macro-region and primary survey data acquired by European Institutions.