Details

Autor(en) / Beteiligte

• Dasgupta, Devashish
• Singh, Isha

Titel

Motivation & stimulus as drivers of leisure travel: an empirical study of Indian female executives

Ist Teil von

• Consumer Behavior in Tourism and Hospitality, 2024-02, Vol.19 (1), p.82-99

Ort / Verlag

Bingley: Emerald Group Publishing Limited

Erscheinungsjahr

2024

Link zum Volltext

Quelle

Emerald Management 200

Beschreibungen/Notizen

• Purpose This study aims to understand how female executive travellers should be characterized by inter-winning socio-economic segmentation and leisure travel motivation. Design/methodology/approach This study identifies push factors as a motivation for leisure travel among female executives in India. Quantitative research methodology was applied based on 892 online responses to a questionnaire. Principal component analysis was applied to identify the underlying dimensions of push motivational items. Findings The findings disclose five-factor dimensions of self-esteem; knowledge- and novelty-seeking; stimulus; escape; and self-recognition. Among the five identified dimensions, stimulus was the most important factor for motivating female executives to travel for leisure, followed by knowledge and novelty-seeking. Research limitations/implications This study was conducted on 1,100 female executive travellers, meaning the results are only valid for this cultural context. All data was collected through a referral chain network survey among female executives via Google survey forms. While segmenting types of travellers amongst females, usage of push motivation framework as a variable remains pervasive in tourism research. Originality/value Although literature on female travel motivation is abundant, however, to the authors’ knowledge, empirical studies that focus on female executives leisure travel motivations are still rare. These findings are, therefore, valuable for illuminating tourism stakeholders to cater this potential segment more customisedly.