Details

Autor(en) / Beteiligte

• Kumar, Yogesh
• Khandelwal, Utkal
• Saxena, Ankit

Titel

Acceptance of brand substitution- the role of trust on the pharmacist, pharmacy and pharmacy patronage

Ist Teil von

• NeuroQuantology, 2022-01, Vol.20 (6), p.7448

Ort / Verlag

Bornova Izmir: NeuroQuantology

Erscheinungsjahr

2022

Quelle

EZB Electronic Journals Library

Beschreibungen/Notizen

• Generic substitution and factors related to generic substitution have been found a lot of coverage in the research across the globe but the acceptance of brand substitution has been studied very little comparatively. This study is an attempt to find the effect of trust on the pharmacist, trust on the pharmacy and pharmacy patronage on acceptance of brand substitution