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Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology
Ist Teil von
International journal of strategic communication, 2023-05, Vol.17 (3), p.181-198
Ort / Verlag
Philadelphia: Routledge
Erscheinungsjahr
2023
Link zum Volltext
Quelle
Taylor & Francis Journals Auto-Holdings Collection
Beschreibungen/Notizen
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. The importance of scientific paradigms in mass communication research has been outlined before. Many of these ideas seem to apply to strategic communication research as well. We present media psychophysiology as a theoretically rigorous and practically valuable scientific paradigm for advancing the application of evolutionary psychology and the mind sciences in the strategic communication discipline. This article reviews the necessity of a newer scientific paradigm for strategic communication research, overviews the media psychophysiology paradigm, and provides recommendations for applying evolutionary theory and the media psychophysiology paradigm to advancing mind-science-based strategic communication research and theory.