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A Programmed Method for Generating New Product Ideas from an Existing Product Line
Ist Teil von
Decision sciences, 2022-08, Vol.53 (4), p.771-776
Ort / Verlag
Atlanta: American Institute for Decision Sciences
Erscheinungsjahr
2022
Quelle
Wiley Online Library
Beschreibungen/Notizen
ABSTRACT
We develop an easy‐to‐implement programmed method for generating new product ideas from existing products. In this method, whose core is a compatibility matrix, each pair of components or each pair of attributes used in a new design is already part of one or more existing products produced by the firm or its competitors. The method has theoretical significance because such new designs might exist. The method also has practical significance because in most cases, a firm can use this programmed approach almost routinely.