Details

Autor(en) / Beteiligte

• Hieu, Vu Minh
• Vu, Ngo Minh

Titel

Linking Mission Statements Components to Management Effectiveness

Ist Teil von

• Webology, 2021, Vol.18 (SI03), p.39-48

Ort / Verlag

Tehran: Dr. Alireza Noruzi, University of Tehran, Department of Library and Information Science

Erscheinungsjahr

2021

Link zum Volltext

Quelle

EZB Free E-Journals

Beschreibungen/Notizen

• This study examines mission statements and management effectiveness in “first generation” insurance companies in Nigeria. Content analysis method has been applied with the mission statements and data collected from annual reports (2013-2018) of six insurance companies. In terms of the data analysis, Pearson correlation and descriptive statistics have been employed. The results suggest that the mission statements’ components including the product/service, growth orientation, competences, public image and personnel are crucial for management effectiveness proxied by two ratios of return on equity (ROE) and return on assets (ROA). The study, therefore, recommends that businesses must include in their mission statements, product/service, growth orientation, competences, public image and personnel mission statement components. The study drawback is the small sample size. The study has also proposed area for further research and managerial implications.