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The present article contributes to the research on emigration from the People's Re-public of China and the relations between emigrated Chinese and their home-towns. Focusing on the investment project Emigration Hometown Qingtian's Im-ported Commodity City highlights the intersection between the Chinese con-sumers' patterns and the local indigenous emigration practices that produce a par-ticular model of local development predicated on the mobility of people and ob-jects. As this development aims to transform the "emigration town" from an ex-porter of labour to a regional tourism centre offering visitors a cosmopolitan and internationalised experience of "Europe in China", the in-depth analysis of policy documents, participant observation, and expert interviews reveals that this is a precarious model for which changed global and national conditions can strongly jeopardise its viability and success.