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Place-based conservation is a recent paradigm in protected area management that incorporates human dimensional values into conservation. Defined as landscape values or cultural ecosystem services (CES), these values include aesthetic appreciation, recreational opportunities, social cohesion, spiritual experiences, and place identity. While a lack of relevant data has been a significant challenge to identify humanistic values and incorporate them in landscape conservation, the advent of geotagged user-generated content and big data analytics has revolutionized the data-driven analysis of personal experiences associated with landscapes.The overarching research objective is to investigate the mechanism of place-based conservation in protected areas using geotagged user-generated content. Throughout four case studies, I aim to disentangle the role of humans and national parks in addressing place experiences and cultural ecosystem services in the United States and Ecuador. The analytic approaches include geospatial and text content analysis using Flickr, TripAdvisor, and Google Maps. In addition, I present a crowdsourced phrasal lexicon as a reference dictionary to define eight CES values from text content.The findings demonstrate the great potential of geotagged user-generated content to elaborate the interactive role of humans and nature in protected areas. Tangible examination of intangible landscape values and CES can enable data-driven communication across the general public, managers, and stakeholders in achieving place-based conservation. In addition, national park management can take advantage of knowing site-specific values as tourist niches in order to build competitive tourism destinations. Overall, this work showcases a netnographic approach for digital humanities that may suggest a creative conservation strategy for the future generation.