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The People’s Champions? Populist Communication as a Contextually Dependent Political Strategy
Ist Teil von
Journalism & mass communication quarterly, 2021-09, Vol.98 (3), p.896-922
Ort / Verlag
Los Angeles, CA: SAGE Publications
Erscheinungsjahr
2021
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
This article conceives of populist communication as a contextually dependent political strategy. We bridge actor- and communication-centered approaches by arguing that the context of issues conditions the extent to which parties employ populist communication. We draw from a content analysis of 2,085 news stories in eight news media outlets and Eurobarometer data connected to 41 EU policy issues and analyze statements from 85 political parties. Our findings show that populist parties are more prone to express populism on salient and polarized issues. Issues important to civil society groups, in contrast, make non-populist parties more inclined to express such communication.