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More male than female authors were serialized until 1870, especially in prestigious half-crown monthlies like Blackwood's; in the 1870s women authored more serials than men, in part due to the rise of the woman editor. Drawing on case studies of individual authors, including R. L. Stevenson, H. Rider Haggard, and George Moore, Bassett demonstrates how new fiction published in inexpensive one-volume editions gained prestige and became a viable alternative to the circulating library. While working with numbers and bigger data can provide a more comprehensive overview than has been previously available, data—like traditional methods of literary analysis—does not provide a final answer.