Details

Autor(en) / Beteiligte

• van der Merwe, Michael D.
• Grobbelaar, Sara S.
• Meyer, Isabel A.
• Schutte, Cornelius S.L.
• von Leipzig, Konrad H.

Titel

A Framework of Key Growth Factors for Small Enterprises Operating at the Base of the Pyramid

Ist Teil von

• Sustainability, 2020-11, Vol.12 (22), p.9327

Ort / Verlag

Basel: MDPI AG

Erscheinungsjahr

2020

Quelle

EZB Electronic Journals Library

Beschreibungen/Notizen

• Enterprises operating at the Base of the Pyramid (BoP) find it difficult to simultaneously achieve economic (profitable growth) and social (poverty alleviation) outcomes. This study builds on a previously published systematic literature review that identified the key growth-promoting factors of the Small, Medium, and Micro Enterprises (SMMEs) operating in this space. A Grounded Theory Approach was followed to identify six core focus areas, which form the basis of a practical framework to evaluate SMMEs at the BoP, namely: Business modelling; business strategy; innovation; marketing; strategic alliances; and sustainable development. Expert screening interviews were conducted to evaluate the framework for credibility and confirmability. Thereafter, 57 for-profit South African enterprises were surveyed to empirically explore how SMMEs view and implement these framework components. The outcome of the study is a validated high growth-promoting BoP portfolio framework against which SMME owners can evaluate their enterprises to identify areas of growth and development.