Details

Autor(en) / Beteiligte

• Rodrigues, Jessica Ferreira
• Siman, Ingrid Brandemburg
• Oliveira, Lorena Eduarda Aparecida
• Fátima Barcelos, Alessandra
• Oliveira, Rhaí André Arriel
• Silva, Ramon
• Cruz, Adriano Gomes

Titel

Use of diaries as a research strategy on sensory perception and consumer behavior of Canastra cheese

Ist Teil von

• Journal of sensory studies, 2021-04, Vol.36 (2), p.n/a

Ort / Verlag

Hoboken, USA: John Wiley & Sons, Inc

Erscheinungsjahr

2021

Quelle

Wiley Online Library

Beschreibungen/Notizen

• The diary method has been used in some areas of knowledge, being uncommon in the area of sensory analysis of food. In addition, given the expanding market and the added value of Canastra artisanal Minas cheese, it is important to study consumer behavior, as well as understand the consumption habits of the product. Thus, the objective of this study was to use the diary method to collect sensory data, in addition to investigating the behavior and perceptions of consumers of artisanal Minas cheese. Potentials and weaknesses of the application of the method were discussed. The results of this study will contribute to sensory science, focusing on the assessment of real and continued food consumption. Moreover, they provide a better understanding of consumer behavior and consumption habits of artisanal Minas cheese from Canastra, directing planning production, marketing and commercialization strategies. Practical Application The findings of this study are useful for Brazilian artisanal cheese producers as it enables understanding the consumer behavior and consumption habits of artisanal cheese to plan production, marketing, and commercialization strategies. In addition, it shows practical utility for consumer‐based methodologies, focusing on the assessment of real and continued food consumption.