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Journal of public policy & marketing, 2021-01, Vol.40 (1), p.99-100
Ort / Verlag
Los Angeles, CA: SAGE Publications
Erscheinungsjahr
2021
Quelle
PAIS Index
Beschreibungen/Notizen
In March 2020, when COVID-19 was labeled a pandemic by the World Health Organization, store shelves were emptied of hand sanitizer, disinfectant wipes, and toilet paper. Newspaper headlines documented shortages of these products and announced closures of nonessential businesses. Restaurants, hotels, department stores, and childcare centers temporarily closed their doors, leaving many hourly workers unemployed. Without regular paychecks coming in, resources became scarce for many families. Within a matter of weeks, COVID-19 had caused widespread scarcity—scarcity of products, scarcity of services, and scarcity of resources—for millions of consumers all over the world. Clearly, the effects of such widespread scarcity of products, services, and resources will be long-lasting and complex. Although the COVID-19 crisis is itself unprecedented, there are several valuable insights we can draw from prior research on scarcity to understand consumers’ reactions to the crisis and potentially inform policy developed in response to the crisis. In the following sections, I highlight findings from prior research, discuss how they inform public policy, and propose ideas for future research.