Details

Autor(en) / Beteiligte

• Pickup, Mark A.
• Kimbrough, Erik O.
• de Rooij, Eline A.

Titel

Identity and the Self-Reinforcing Effects of Norm Compliance

Ist Teil von

• Southern economic journal, 2020-01, Vol.86 (3), p.1222-1240

Ort / Verlag

Hoboken, USA: Southern Economic Association

Erscheinungsjahr

2020

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• When making political and economic decisions (e.g., voting, donating money to a cause), individuals consider the expectations of groups with which they identify. These expectations are injunctive norms, shared beliefs about appropriate behavior for identity group members, and individuals' choices reflect trade-offs between adherence to these norms and other preferences. We show that when those who identify moderately/strongly with the group pay a cost as a consequence of avoiding a norm violation, they subsequently view the norms as stronger than those that paid no cost. This is evident in their greater willingness to pay an additional cost to punish/reward other group members for violating/complying with the norm. They also view other norms associated with the identity as stronger. In this way, costly norm compliance may be self-reinforcing.