Details

Autor(en) / Beteiligte

• Konecnik, Maja
• Go, Frank

Titel

Tourism destination brand identity: The case of Slovenia

Ist Teil von

• The journal of brand management, 2008-01, Vol.15 (3), p.177-189

Ort / Verlag

London: Palgrave Macmillan UK

Erscheinungsjahr

2008

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• This paper explores the concept of tourism destination brand identity from the supply-side perspective, in contrast to those studies that have focused on the demand-driven, tourists' perceived tourism destination brand image. Both researchers and practitioners have concluded that an analysis of the branding concept from both the identity and perceived-image perspective is essential and should be intertwined, where appropriate. This study, however, argues that investigations of tourism destination branding have primarily been conducted from a perceived-image perspective. Therefore, the dearth of studies offering an insight into the supply-side perspective may lead to an unbalanced view, misunderstandings and oversights concerning the possibilities and limitations of tourism destination branding. It introduces a theoretical framework designed to analyse tourism destination identity, particularly for the case study of Slovenia.