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Amanda Carruthers, in her article The Impact of Psychological Priming in the Context of Commercial Law Mediation, cites the importance of psychological priming - defined as "the incidental activation of knowledge structures, such as trait concepts and stereotypes, by the current situational context'1 - in mediation contexts. The results concluded that participants in colder rooms subjected the criminals to longer sentences and often believed the criminal act was premeditated, while participants in warmer rooms more often believed the crime was committed impulsively and suggested shorter sentences.6 Ultimately, it found that " 'colder temperatures lead to a more negative, ie, colder, evaluation of target persons ' and that '[i]n addition to perception and judgment, temperature can impact behavior. Taking proper care to choose a well-lit venue can help prime a less adversarial mediation environment. [...]results of studies conducted by Robert Baron, Mark Rea and Susan Daniels suggest that there is a direct correlation between the type of light and an individual's preference for resolving interpersonal conflict. Based on these results, a mediator, in order to mitigate power imbalances, should choose a seating arrangement in which opposing face each other, so as to maximize eye contact. [...]it would be optimal for mediation venues to have a square or rectangular table, in which opposing parties can sit directly across from each other.