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Kinderculture: The Corporate Construction of Childhood
Ist Teil von
College Literature, 2006, Vol.33 (3), p.212-216
Ort / Verlag
West Chester: West Chester University
Erscheinungsjahr
2006
Link zum Volltext
Quelle
Project MUSE
Beschreibungen/Notizen
[...] argue editors Shirley R. Steinberg and Joe L. Kincheloe; they assert: "Using pleasure as its ultimate weapon, the corporate children's consumer culture, which we label 'kinderculture,' commodifies cultural objects and turns them into things to purchase rather than objects to contemplate" (11).The book incorporates essays from ten authors who critically examine various facets of the purchase options corporations offer the postmodern child. With adults-whether as parents or teachers-no longer able to command authority by the maintenance of a closely guarded culture to which children are admitted in discreet steps (6), a breakdown in family and traditional pedagogy occurs.This void furthers the power interests of the corporation, which steps in with its own agenda. The civil rights movement included a feeling of relative certainty, an inevitable sense that-in the words of the movement-we shall overcome.