Details

Autor(en) / Beteiligte

• Primasari, Dona
• Sudjono
• Abriani, Nining

Titel

The Implementation of E-Commerce System by the Theoretical Approach of Technology Acceptance Model: an Empirical Study in Banyumas, Indonesia

Ist Teil von

• Economy transdisciplinarity cognition journal, 2019-01, Vol.22 (1), p.89-94

Ort / Verlag

Bacau: George Bacovia University

Erscheinungsjahr

2019

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modelling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology.