Details

Autor(en) / Beteiligte

• Zhang, Hongkai
• Ma, Jiehui
• Rauch, James

Titel

Optimizing Offline and Online Selling Prices in a Monopolistic Environment

Ist Teil von

• The journal of applied business and economics, 2019-07, Vol.21 (4), p.169-177

Ort / Verlag

Thunder Bay: North American Business Press

Erscheinungsjahr

2019

Quelle

Access via Business Source (EBSCOhost)

Beschreibungen/Notizen

• Based on two linear deterministic demand models, the sales revenue function of a multivariate quadratic form is formulated in this paper to determine the optimal offline and online selling prices for a retailer in a monopolistic environment. The impacts of the uniform delivery lead time on the retailer's optimal pricing scheme and profitability are analytically examined. A numerical study is conducted to demonstrate these impacts.