Details

Autor(en) / Beteiligte

• Kiousis, Spiro
• Dimitrova, Daniela V.

Titel

Differential impact of Web site content: Exploring the influence of source (public relations versus news), modality, and participation on college students’ perceptions

Ist Teil von

• Public relations review, 2006-06, Vol.32 (2), p.177-179

Ort / Verlag

Silver Spring: Elsevier Inc

Erscheinungsjahr

2006

Quelle

PAIS Index

Beschreibungen/Notizen

• This experiment examined the impact of source, modality, and participation on perceptions of credibility, salience, attitudes, and general Web site evaluation. The data showed no significant differences between online stories coming from either public relations or news sources on any of the study's dependent variables. However, significant differences did emerge for the effects of multimedia and audience engagement.