Details

Autor(en) / Beteiligte

• Hansen, Morten T
• Nohria, Nitin

Titel

How to Build Collaborative Advantage

Ist Teil von

• MIT Sloan management review, 2004-09, Vol.46 (1), p.22

Ort / Verlag

Cambridge: Massachusetts Institute of Technology, Cambridge, MA

Erscheinungsjahr

2004

Quelle

BSC - Ebsco (Business Source Ultimate)

Beschreibungen/Notizen

• For many years, multinational corporations could compete successfully by exploiting scale and scope economies or by taking advantage of imperfections in the worlds goods, labor and capital markets. But these ways of competing are no longer as profitable as they once were. MNCs must seek new sources of competitive advantage. While multinationals in the past realized economies of scope principally by utilizing physical assets and exploiting a companywide brand, the new economies of scope are based on the ability of business units, subsidiaries and functional departments within the company to collaborate successfully by sharing knowledge and jointly developing new products and services. Collaboration can be an MNC's source of competitive advantage because it does not occur automatically - far from it. And in order to overcome those barriers, companies will have to develop distinct organizing capabilities that cannot be easily imitated. A framework is presented that links managerial action, barriers to interunit collaboration and value creation in MNCs to help managers understand how collaborative advantage can work.