Global business and management research, 2019-01, Vol.11 (1), p.275-283
2019
Volltextzugriff (PDF)
Details
- Autor(en) / Beteiligte
- Titel
- Product Differentiation, Celebrity Endorsement and Purchase Intention: Case Study of Makuta Cake Bandung, West Java, Indonesia
- Ist Teil von
- Global business and management research, 2019-01, Vol.11 (1), p.275-283
- Ort / Verlag
- Boca Raton: Global Business and Management Research: An International Journal
- Erscheinungsjahr
- 2019
- Quelle
- EBSCOhost Business Source Ultimate
- Beschreibungen/Notizen
- Originality/value: This study examine about famous culinary in bandung, west java, indonesia.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 1947-5667eISSN: 1947-5667Titel-ID: cdi_proquest_journals_2236131934
- Format
- –
- Schlagworte
- Advertising, Brand loyalty, Case studies, Celebrities, Competition, Competitive advantage, Corporate profits, Economic models, Endorsement advertising, Endorsements, Hypotheses, Hypothesis testing, Kotler, Philip, Marketing, Product development, Product differentiation, Quality, R&D, Research & development, Tourism