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Service-dominant logic: reactions, reflections and refinements
Ist Teil von
Marketing theory, 2006-09, Vol.6 (3), p.281-288
Ort / Verlag
Thousand Oaks, CA: Sage Publications
Erscheinungsjahr
2006
Link zum Volltext
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
As one of its own foundational premises implies, the value of service-dominant (S-D)
logic is necessarily in its open, collaborative effort. Thus, the authors invite and
welcome both elaborative and critical viewpoints. Five recurring, contentious issues
among collaborating scholars, as they attempt to understand the full nature and
scope of S-D logic, are identified. These issues are clarified and refined, as is
appropriate to this co-creation of a service-centric philosophy by the worldwide
marketing community.