Journalism & mass communication quarterly, 1991-09, Vol.68 (3), p.402-411
1991
Volltextzugriff (PDF)
Details
- Autor(en) / Beteiligte
- Titel
- The Effects of Editorials on Audience Reaction to Television Newscasters
- Ist Teil von
- Journalism & mass communication quarterly, 1991-09, Vol.68 (3), p.402-411
- Ort / Verlag
- Minneapolis, etc: Association for Education in Journalism, etc
- Erscheinungsjahr
- 1991
- Quelle
- ERIC
- Beschreibungen/Notizen
- Investigates whether audience reaction to an editorial affect evaluations of adjacent newscasters. Tests effects of strong to weak television editorials on audience members and finds that strongly worded negative editorials cause a lowering of the judgment of competence of the adjacent newscaster if the audience members disagreed with the editorial position. (PRA)
- Sprache
- Englisch
- Identifikatoren
- ISSN: 0196-3031, 1077-6990eISSN: 2161-430XDOI: 10.1177/107769909106800311Titel-ID: cdi_proquest_journals_216917804
- Format
- –
- Schlagworte
- Audience Response, Editorials, Higher Education, Television News, Television Research