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The Joint Show was the first significant exhibition of posters and counterculture art in a reputable art gallery. Held July-September 1967 at the Walter Moore Gallery in San Francisco, it showcased artwork by Wes Wilson, Rick Griffin, Stanley Mouse, Alton Kelley, and Victor Moscoso. Examining the conception, preparation, contents, opening, and press coverage, this article pieces together the details of this significant, but unexplored exhibition. Its role as manifesto of counterculture art and the psychedelic poster movement is argued and its legacy is explored, particularly the formulation of a cannon of Big Five poster artists.