Details

Autor(en) / Beteiligte

• Kang, Yong‐Soon
• Herr, Paul M.
• Page, Christine M.
• David Glen Mick served as editor and Joel Huber served as associate editor for this article.

Titel

Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments

Ist Teil von

• The Journal of consumer research, 2003-12, Vol.30 (3), p.420-429

Ort / Verlag

Oxford: The University of Chicago Press

Erscheinungsjahr

2003

Quelle

Business Source Ultimate

Beschreibungen/Notizen

• We find that for shopping trip decisions, consumers’ driving time knowledge (how long it takes to get there) is both more accessible from memory and more accurate than their corresponding driving distance knowledge. In memory‐based judgments, chronically more accessible time knowledge had a dominant influence on distance judgments. Given a map, consumers still relied on their time knowledge to infer trip distance. Moreover, consumers’ estimated time and distance judgments showed inflated correlations regardless of underlying actual correlations, which may approach zero in urban environments. Consequently, there appears to be an asymmetric reliance on time knowledge when making trip decisions.