Details

Autor(en) / Beteiligte

• Kang, Yong‐Soon
• Herr, Paul M.
• Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article

Titel

Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

Ist Teil von

• The Journal of consumer research, 2006-06, Vol.33 (1), p.123-130

Ort / Verlag

Oxford: The University of Chicago Press

Erscheinungsjahr

2006

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• We present a framework applicable to market communications that prominently feature the message source, with little or no argumentation. Based on dual‐process theories and the recent literatures on resource matching and bias correction, we argue that source effects occur through one or more of the following three processes: peripheral/heuristic processing of source as a cue, central/systematic processing of source as product arguments, and correction of source biases. This three‐process model sets boundary conditions for the existing source models (i.e., main‐effect models and source‐by‐product interaction models) and explains negative source effects.