Details

Autor(en) / Beteiligte

• Pheng, Low Sui
• Hoe, Kee Siang

Titel

Influence of developers' characteristics on real estate agen

Ist Teil von

• Marketing intelligence & planning, 1994-11, Vol.12 (11), p.4

Ort / Verlag

Bradford: Emerald Group Publishing Limited

Erscheinungsjahr

1994

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• For real estate agency firms to market their services successfully they would need to understand the factors which motivate developers to engage them for their services. The factors which motivate developers to appoint their marketing agents are examined. Four categories of motivational factors were identified: 1. internal factors, 2. external factors, 3. characteristics of the development, and 4. characteristics of the marketing agents. From these groupings, a total of 21 sub-factors were subsequently derived and tested against a random sample of 58 property developers in Singapore in a survey. These developers were classified further into the following categories which typify their characteristics: 1. controlling interest, 2. listed/non-listed company, 3. sale/lease decisions, and 4. size of paid-up capital.