Details

Autor(en) / Beteiligte

• Maghrabi, Ahmed S
• Jefery, Yasin A
• Bin Sabbaan, Saleh A

Titel

The market competition of Saudi small-sized manufacturing firms: an exploratory study

Ist Teil von

• International journal of commerce and management, 2009-11, Vol.19 (4), p.309-320

Ort / Verlag

Bingley: Emerald Group Publishing Limited

Erscheinungsjahr

2009

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Purpose - The purpose of this paper is designed to address the nature of small manufacturing firms in Saudi Arabia, their products, customers, suppliers, and prevailing competition.Design methodology approach - This paper uses a survey of 85 firms and collects data relevant to the study objectives.Findings - The small manufacturing firms in the Kingdom operate in a competitive environment and are actively engaged in market research relevant to market needs and customer loyalty. These firms are mostly owned by Saudi nationals.Practical implications - The paper offers managers and researchers various avenues to compete in a market that experiences economic growth.Originality value - The paper is exploratory in nature. It provides a unique insight into the nature of business environment in the manufacturing sector.