Details

Autor(en) / Beteiligte

• LeHew, Melody L. A
• Fairhurst, Ann E

Titel

US shopping mall attributes: an exploratory investigation of their relationship to retail productivity

Ist Teil von

• International journal of retail & distribution management, 2000-07, Vol.28 (6), p.261-279

Ort / Verlag

Bradford: MCB UP Ltd

Erscheinungsjahr

2000

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• In light of several successful US mall repositionings, industry experts have encouraged other less productive properties to follow their lead. This study investigates the relationship between selected mall attributes and productivity. A mail survey was sent to a random sample of mall marketing managers. Chi-square and correlation analysis was used to identify the attributes that were significantly related to productivity. Super-regional malls located in large, densely populated cities with high income residents were the most successful properties. The results suggest that the attributes of successful malls cannot be transferred or adapted by lower performing malls. Market strategy variables that could be duplicated were not significantly related to high productivity.