Organizational dynamics, 2006-08, Vol.35 (3), p.279
2006
Volltextzugriff (PDF)
Details
- Autor(en) / Beteiligte
- Titel
- Marketing the Image of Management: The Costs and Benefits of CEO Reputation
- Ist Teil von
- Organizational dynamics, 2006-08, Vol.35 (3), p.279
- Ort / Verlag
- New York: Elsevier Science Ltd
- Erscheinungsjahr
- 2006
- Quelle
- Applied Social Sciences Index & Abstracts (ASSIA)
- Beschreibungen/Notizen
- An interesting and relatively recent phenomenon is the widely known and public profile of the chief executive officers (CEO) of prominent organizations. The issue of CEO reputation, with its costs and benefits for organizations, has become a pivotal one for these high-profile organizations. This article discusses the media/marketing machinery involved in promoting CEO reputation, and how these lofty reputations can result in both major benefits and hefty costs for organizations.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 0090-2616eISSN: 1873-3530DOI: 10.1016/j.orgdyn.2006.05.003Titel-ID: cdi_proquest_journals_210558036
- Format
- –
- Schlagworte
- Chief executive officers, Manycompanies, Marketing, Organizational behavior, Perceptions, Public relations, Reputations