Details

Autor(en) / Beteiligte

• Lee Wood, Michael
• Stoltz, Dustin S.
• Van Ness, Justin
• Taylor, Marshall A.

Titel

Schemas and Frames

Ist Teil von

• Sociological theory, 2018-09, Vol.36 (3), p.244-261

Ort / Verlag

Los Angeles, CA: SAGE Publishing

Erscheinungsjahr

2018

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• A perennial concern in frame analysis is explaining how frames structure perception and persuade audiences. In this article, we suggest that the distinction between personal culture and public culture offers a productive way forward. We propose an approach centered on an analytic contrast between schemas, which we define as a form of personal culture, and frames, which we define as a form of public culture. We develop an “evocation model” of the structure and function of frames. In the model, frames are conceived as material assemblages that activate a network of schemas, thereby evoking a response when people are exposed to them. We discuss how the proposed model extends, and clarifies, extant approaches, and consider new directions for future research.