Details

Autor(en) / Beteiligte

• Sung, Yoon Hi
• Kang, Eun Yeon
• Lee, Wei-Na

Titel

Why Do We Indulge? Exploring Motivations for Binge Watching

Ist Teil von

• Journal of broadcasting & electronic media, 2018-07, Vol.62 (3), p.408-426

Ort / Verlag

Philadelphia: Routledge

Erscheinungsjahr

2018

Quelle

PAIS Index

Beschreibungen/Notizen

• This study explored an expanded definition and motivations for binge-watching behavior. In addition to the number of episodes, the amount of time, frequency, and engagement in binge-watched programs were considered for the binge-watching definition. Study findings revealed that over half of the respondents of this study were light binge viewers. In addition, among a total of seven motivations identified in literature, only the entertainment motivation is a significant predictor of binge watching for those with a low level of binge watching, while both passing time and entertainment were found to be significant predictors for those with a high level of binge watching.