Details

Autor(en) / Beteiligte

• Peiser, Wolfram

Titel

Cohort Replacement and the Downward Trend in Newspaper Readership

Ist Teil von

• Newspaper research journal, 2000-03, Vol.21 (2), p.11-22

Ort / Verlag

Los Angeles, CA: SAGE Publications

Erscheinungsjahr

2000

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The results of this study show that cohort replacement (increasing numbers of younger people who read less frequently versus decreasing numbers of older people who read more frequently) has contributed substantially to the decline in newspaper readership in both Germany and the United States. The implication is that this process will bring about further declines in the future.