Details

Autor(en) / Beteiligte

• Roberts, Chadwick

Titel

The Single Girl Gets a Centerfold: The Rhetorics of Marketplace Feminism

Ist Teil von

• Journal of popular culture, 2017-12, Vol.50 (6), p.1336-1355

Ort / Verlag

Oxford: Blackwell Publishing Ltd

Erscheinungsjahr

2017

Quelle

Wiley Online Library - AutoHoldings Journals

Beschreibungen/Notizen

• In her book "Bad Girls Go Everywhere," Jennifer Scanlon reframed and reclaimed "Cosmopolitan's" Helen Gurley Brown as an unheralded feminist heroine and a bridge between the second and third waves of American feminism. Absent from Scanlon's analysis is one of Brown's most famous decisions: to publish the first nude male centerfold for women in 1972. This article uses Scanlon's outline of Brown's unique feminist ideology, her marketplace feminiem, to reconsider that centerfold. The centerfold is a polysemic text, but looking closely at the debates surrounding its creation and reception allows us to understand how the surface appearances of a marketing gimmick for "Cosmopolitan" covers a rich and historically situated symbol.