Details

Autor(en) / Beteiligte

• MOHR, LOIS A.
• WEBB, DEBORAH J.
• HARRIS, KATHERINE E.

Titel

Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior

Ist Teil von

• The Journal of consumer affairs, 2001, Vol.35 (1), p.45-72

Ort / Verlag

Oxford, UK: Blackwell Publishing Ltd

Erscheinungsjahr

2001

Link zum Volltext

Quelle

PAIS Index

Beschreibungen/Notizen

• Companies are facing increasing pressure to both maintain profitability and behave in socially responsible ways, yet researchers have provided little information on how corporate social responsibility impacts profitability. This paper reports the findings from in‐depth interviews of consumers to determine their views concerning the social responsibilities of companies. A typology of consumers whose purchasing behavior ranges from unresponsive to highly responsive to corporate social responsibility was developed from the analysis.