Technovation, 2003-10, Vol.23 (10), p.809-821
2003
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Details
- Autor(en) / Beteiligte
- Titel
- Towards high value-added products and services: mass customization and beyond
- Ist Teil von
- Technovation, 2003-10, Vol.23 (10), p.809-821
- Ort / Verlag
- Amsterdam: Elsevier Ltd
- Erscheinungsjahr
- 2003
- Quelle
- Elsevier ScienceDirect Journals
- Beschreibungen/Notizen
- Mass customization enhances profitability through a synergy of increasing customer-perceived value and reducing the costs of production and logistics. It inherently makes high value-added products and services possible through premium profits derived from customized products. This strength is particularly attractive to OEM-based industries. This paper discusses the opportunities and challenges of mass customization for manufacturing industries and service providers. Also outlined is a technological road map for implementing mass customization based on building block identification, product platform development, and product life-cycle integration.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 0166-4972eISSN: 1879-2383DOI: 10.1016/S0166-4972(02)00023-8Titel-ID: cdi_proquest_journals_195892989
- Format
- –
- Schlagworte
- Customization, Manufacturing, Mass customization, Mass markets, Product family, Product lines, Profitability, Service delivery systems, Studies