Details

Autor(en) / Beteiligte

• Krüger, Steffen

Titel

Understanding affective labor online: a depth-hermeneutic reading of the My 22nd of July webpage

Ist Teil von

• Ephemera, 2016-11, Vol.16 (4), p.185

Ort / Verlag

Leicester: Nick Butler (On Behalf of the Editorial Collective of Ephemera)

Erscheinungsjahr

2016

Link zum Volltext

Quelle

Business Source Ultimate

Beschreibungen/Notizen

• The article contributes to the theory and study of affective labor with a reading of the Norwegian online memorial page min 22. juli (My 22nd of July) from a depth-hermeneutic perspective. The min 22. juli platform was introduced in July 2012, in the run-up to the first anniversary of the mass-murderous attacks in south-eastern Norway on July 22, 2011, the deadliest in Norwegian history since World War II. In an effort of public commemoration, the platform asked participants to recall and report on their spontaneous personal reactions to the news of the attacks. The article will focus on the emerging forms of interaction between users and platform. Reading both published and censored posts to the platform as symptomatic of the conflicts in user-platform relations, I will locate the main conflict between platform and users in the theme of affectedness itself. Since min 22. juli gave participants the double task of reporting affectively about their having been affected, affect itself became a constitutive, a-priori requirement for participating on the platform; consequently, a lack of affectedness in user responses became the platform's central taboo.