Details

Autor(en) / Beteiligte

• De Vasconcellos, Sílvio Luís

Titel

O PROCESSO CRIATIVO DE ESCOLHA E UTILIZAÇÃO DE DIFERENTES MÉTODOS DE INVESTIGAÇÃO/THE CREATIVE PROCESS OF CHOICE AND THE USE OF DIFFERENT RESEARCH METHODS/EL PROCESO CREATIVO DE ELECCIÓN Y UTILIZACIÓN DE DISTINTOS MÉTODOS DE INVESTIGACIÓN

Ist Teil von

• Revista Alcance, 2016-07, Vol.23 (3), p.429

Ort / Verlag

Itajai: Universidade do Vale do Itajai - UNIVALI, Mestrado Acadêmico em Administraçã

Erscheinungsjahr

2016

Link zum Volltext

Quelle

Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals

Beschreibungen/Notizen

• This report describes the creative process of research, through a combination of different methods of data collection and analysis. Among the many challenges that a researcher faces, the choice of method for checking the association between variables, or between categories of analysis, is perhaps one of the most difficult. It is on this area that this article focuses, seeking to provide the research candidate not only with responses, but with reflections that can contribute to their entry to the empirical field. Although this report uses a construction metaphor, the intention is not to express or discuss an ontological view that places the researcher nearer or further from his or her object of investigation. With the capacity to represent the application of these ideas to an empirical field, this paper is a report of doctorate research carried out by the author on the Brazilian audiovisual production industry that linked organizational creativity to international involvement. This investigation began through an immersion via a focal group, and ended with a quantitative study, which used multivariate data analysis, structured by linear regression.