Details

Autor(en) / Beteiligte

• Silva, Roger Barbara
• Giraldi, Janaina Moura Engracia

Titel

Personalidade de País e Auto Congruência: um estudo sobre o Brasil/Country Personality and Self Congruence: a study on Brazil/Personalidad de País y Auto Congruencia: un estudio sobre Brasil

Ist Teil von

• Turismo em análise, 2016-04, Vol.27 (1), p.22

Ort / Verlag

São Paulo: Universidade de São Paulo, Depto de Relações Públicas, Propaganda e Turismo da ECA

Erscheinungsjahr

2016

Quelle

EZB Electronic Journals Library

Beschreibungen/Notizen

• The purpose of this study was to investigate the personality of Brazil as a tourism destination and to evaluate the relationship between this variable and the self congruity a group of foreigners has toward the country. A quantitative descriptive research was used, through a survey of 95 respondents. The analytical techniques employed were exploratory factor analysis and the comparison of means. The results obtained indicated that, to the respondents, the personality characteristics of Brazil can be grouped according to five dimensions: Vibration, Competence, Contemporary, Sophistication and Sexy. The latter dimension is one of the main contributions of this research. Another important contribution of this study to the literature is in regard the toself congruity and to the dimensions of personality. In this analysis, the intention was to verify whether, according to level of self congruity of the respondents (high or low), there would be differences in the scores of Brazil personality dimensions. The study concluded that the level of self congruity does influence on the scores assigned to the country's personality dimensions, however it does not change the dimensions ranking.