Details

Autor(en) / Beteiligte

• Mlakar, Alenka Bezjak

Titel

ANTROPOLOGIJA NA ROBU: Utemeljitev poslovne svetovalne antropologije

Ist Teil von

• Glasnik Slovenskega etnološkega društva, 2015-12, Vol.55 (3/4), p.93

Ort / Verlag

Ljubljana: Slovensko Etnolosko Drustvo/Slovenian Ethnological Society

Erscheinungsjahr

2015

Quelle

Free E-Journal (出版社公開部分のみ）

Beschreibungen/Notizen

• The article establishes anthropology for business and sets out conditions for the development of consulting anthropology. The paper presents conceptual and methodological modifications in business anthropology and argues for a shift from understanding business anthropology as a research approach to understanding anthropology as a strategic approach in business. Business consulting anthropology, which takes form at the intersection of business consulting and anthropological knowledge and methodology, represents a new way of solving contemporary business challenges, as it connects a humanistic approach of understanding people with the complexity and interconnectivity of business.