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The aim of this article is to clarify the concept of self-exposure in social media. Based on a literature review enriched with a qualitative exploratory research, this study presents the first stage in the development of an index of self-exposure along with the identification of its formative indicators. Results show that self-exposure is composed of two constitutive sources, (i) empathic and relational extimacy and (ii) social comparative visibility. Their respective indicators are identified.