Details

Autor(en) / Beteiligte

• Guo, Miao
• Chan-Olmsted, Sylvia M.

Titel

Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming

Ist Teil von

• Journal of broadcasting & electronic media, 2015-04, Vol.59 (2), p.240-258

Ort / Verlag

Philadelphia: Routledge

Erscheinungsjahr

2015

Quelle

PAIS Index

Beschreibungen/Notizen

• This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.