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Furiously Franchised: "Clueless", Convergence Culture, and the Female-Focused Franchise
Ist Teil von
Cinema journal, 2014-04, Vol.53 (3), p.145-151
Ort / Verlag
Austin, Tex., etc: University of Texas Press
Erscheinungsjahr
2014
Link zum Volltext
Quelle
Project MUSE: Universal journals
Beschreibungen/Notizen
The franchise also coincided with a period of growth in merchandise licensing and a push for software targeted at girls. 30 As a result, Clueless appears to stand at the center of a perfect storm that helped to cre- ate and sustain it as a multimedia franchise. [...]Clueless provides an instance of a franchise built and shaped entirely around young women and girls, a decade before High School Musical or Twilight, and also driven by a team of women creators, produc- ers, and executives.